Via Fanhouse, Lebron James will be changing his number from 23 to 6 next season and urges other players to do the same. James claims he is doing this out of respect for Michael Jordan.
Hmm, for some reason I doubt that.
In my opinion this is a pure PR play. James knows that #23 is embedded in American culture as the number "His Airness" wore. No matter who wears it after Jordan, even a player who may be better than Jordan, like James, the number will forever be associated first and foremost with Jordan. James recognizes this and is simply maximizing yet another way to promote his image. And good for him.
But please don't buy the altruistic notion that James is doing this out of "respect". If Lebron James is anything, he ain't a basketball player. He's a businessman. And a very shrewd one at that.
Then again, maybe I'm just a miserable cynic.
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